VenueLyst
Venuelyst was a startup project focused on creating a website and mobile app that made it easier for users to find and compare venues and vendors for any type of event. Each venue and vendor had a dedicated profile featuring photos, details, amenities, and ratings, giving users a clear way to evaluate options side by side. Drawing on my experience in visual and experience design, I created an approachable, modern interface that balanced visual appeal with usability.
Client
Year
2017
Industry
Events & Entertainment
Role
Experience Design Lead / Product Manager
Challenge
Event planning is often overwhelming, with information scattered across multiple sites and inconsistent presentation of venue details. Users needed a single, trustworthy platform to quickly explore, filter, and compare venues and vendors without being buried in cluttered layouts or incomplete information.
Solution
I designed the end-to-end platform experience for both web and mobile, focusing on clarity, imagery, and intuitive workflows:
Venue & vendor profile pages with rich imagery, detailed amenities, and ratings for easy side-by-side comparison.
Search and filtering tools that allowed users to quickly narrow results by location, size, price, and features.
Responsive layouts with a clean, modern design system that made the interface feel approachable and consistent.
A balance of visual storytelling and functional hierarchy, ensuring the platform was engaging but never overwhelming.
Impact
Delivered a polished, production-ready design that demonstrated market viability for a new startup concept.
Simplified the process of finding and booking venues, reducing the frustration of scattered information.
Established a design foundation that could scale across web and mobile platforms.
Reflected my ability to take a startup idea from early requirements to fully designed product.
Deliverables
High-fidelity web and mobile prototypes covering search, filtering, and profile experiences.
A design system defining typography, color, and UI components for consistency.
User flows and interaction maps for event discovery and booking workflows.
Responsive layouts ensuring usability across devices.
