Funding Scout
As UX Lead, I guided a cross-functional team through the full-scale redesign of Private Money Goldmine, our proprietary lending platform. The initiative included a rebrand to Funding Scout as well as a complete overhaul of the platform’s technical and design foundation. The goal was to modernize the experience, restore market credibility, and re-engage users in a crowded lending space.
Client
Year
2018
Industry
Fintech
Role
Experience Design Lead / Product Manager
Challenge
The legacy Private Money Goldmine platform was outdated and difficult to use, with a clunky interface and dated brand identity. Users struggled to navigate lending opportunities, and the platform was losing ground to more modern competitors. We needed to deliver a clean, trustworthy, and user-friendly experience that would differentiate Funding Scout and win back engagement.
Process & Solution
My design process emphasized clarity, trust, and seamless onboarding to help investors and founders connect with confidence. I mapped the end-to-end user journey, pinpointed friction in deal discovery, and developed prototypes that simplified navigation and communication flows. Collaboration with product and engineering teams ensured that every decision aligned with both user needs and business goals.
The redesigned platform introduced a refreshed brand identity and naming, simplified the lending workflow, and added a transparent dashboard that helped users track opportunities and application progress. A scalable design system supported rapid iteration and provided a foundation for long-term product growth and consistency.
Impact
Enabled startups to connect with investors through a streamlined platform.
Improved application completion rates with guided workflows.
Built a scalable product that reduced friction in fundraising.
Deliverables
High-fidelity prototypes of the full platform experience (dashboard, lending workflows, account management).
A new design system and brand guidelines covering typography, color, and UI patterns.
User flow maps showing simplified borrowing and lending processes.
Rebrand collateral to support the platform’s repositioning as Funding Scout.
