Ask DOSS
Ask DOSS set out to transform real estate search by replacing clunky filters and forms with natural voice and text queries. As design lead, I focused on creating a frictionless conversational experience that would feel intuitive for buyers, sellers, and agents alike.
Client
Year
2017
Industry
PropTech
Role
UX Lead / Product manager
Challenge
The real estate market is saturated with complex search tools that overwhelm users with filters, jargon, and rigid workflows. DOSS needed a scalable, intuitive solution that translated ambiguous human questions (“show me homes near good schools under $400K”) into actionable search results, while still feeling approachable for non-technical users.
Solution
I designed a conversational interface where users could speak or type queries naturally, supported by a robust design system that included voice recognition states, fallback/error handling, and smart suggestions. Through iterative prototyping and user validation, we streamlined the experience into a clear, chat-style flow that reduced friction and encouraged exploration.
Impact
Simplified complex real estate searches into natural, human-like conversations.
Reduced user frustration and cognitive load compared to traditional filter-heavy search tools.
Helped position DOSS as a next-generation PropTech platform, attracting users and industry partnerships.
Deliverables
High-fidelity prototypes showcasing end-to-end conversational flows.
A scalable design system covering voice, chat, and error/fallback interactions.
Interaction guidelines for natural language queries, multi-step results, and user onboarding.
